Whitening Toothpaste - Activated Charcoal, Fluoride-Free (Peppermint)



  • Clinically proven to be safe & effective

  • Whiter teeth in 2-weeks or less

  • Fluoride free. Vegan. Non-GMO

  • Eliminates odor causing bacteria

  • Provides a dentist like clean

  • Verified enamel-safe

  • Millions of happy customers


Ingredeints: Water, sodium diatomeae (diatomaceous earth), xylitol, bentonite, organic cocos nucifera (coconut) oil*, charcoal powder (activated coconut shell charcoal), mentha arvensis (peppermint) leaf oil*, mentha piperita (peppermint) oil*, citric acid, vanilla planifolia fruit extract*, melaleuca alternifolia (tea tree) leaf oil*, citrus sinensis (orange) oil*, stevia rebaudiana extract*, rosmarinus officinalis (rosemary) leaf oil, citrus grandis (grapefruit) seed extract, potassium sorbate, xanthan gun. *Certified organic ingredients



Our activated charcoal is specifically made for enamel-safe teeth whitening


Packed with minerals that are necessary for healthy teeth


Moisturizes the mouth and is a natural antiseptic


This premium essential oil is the perfect breath freshener and adds exceptional flavor

Gluten Free
Paraben Free GMO Free Sulfates Free Cruelty Free Cruelty Free

My Magic Mud™


My Magic Mud® is dedicated to providing premium earth-sourced personal care products while uplifting our community of suppliers, customers, and employees.We have an uncompromising commitment to natural health, but we also have a commitment to helping make our communities stronger. We support the performing arts, young entrepreneurs, the local food bank, and those who’ve been wrongfully imprisoned.


Unlike other brands that jump on trends to chase profits, we focus on providing 100% natural formulations that stand up to clinical trials, scientific evaluation, and that meet the standard of modern dentistry.We created the black toothpaste category, but not all charcoal toothpaste is created equal. Our oral care formulas are always free from fluoride, glycerine, SLS, synthetics, GMO, and toxic preservatives. And we’re made right here in the USA.Don’t let other brands fool you with their flashy branding, dishonest claims, and cheap formulas. Buy confidently from a brand you can trust that is owned and operated by a family company that refuses to sell out.


“The Science Behind My Magic Mud® Products” was prepared by Norman Horn, Ph.D., a Chemical Engineer who facilitated the third party laboratory studies which were conducted to evaluate the efficacy of My Magic Mud’s product line.
My Magic Mud® products are clinically demonstrated to whiten teeth:Participants using the toothpaste were instructed to brush their teeth twice a day for 2 minutes each time, and participants using the tooth powder were instructed to brush with the product once per day for 2 minutes. Digital photos were taken at 3 days, 7 days, 14 days, and 21 days, using the same camera for each photo, and the VITA Shades guide was used to gauge the visual change of tooth color.The average change from the participant baseline for both products is plotted below. As you will see, the average participant did see improved whitening of their teeth over just 21 days. The participants using the tooth powder actually experienced a greater average change in this relatively short study, and in fact, 75% of the participants saw an improvement for their teeth.


The following is a test conducted to verify that our charcoal toothpaste and tooth powder is enamel safe.

My Magic Mud® toothpaste and tooth powder have been tested with an independent, third-party lab in accordance with standard procedures to determine their RDA and REA values, with the results as follows:

My Magic Mud Toothpaste Results:
RDA = 136 Toothpaste (Under 250 is considered safe.)
REA = 2.54 Toothpaste (Under 10 is considered safe.)

My Magic Mud Tooth Powder Results
RDA = 116 Tooth Powder (Under 250 is considered safe.)
REA = 0.74 (Under 10 is considered safe.)

The following demonstrates that our charcoal toothpaste and tooth powder is more effective than standard toothpaste.

Toothpaste is 56.1% more effective at stain removal than regular toothpaste.
Tooth Powder is 24.1% more effective at stain removal than regular toothpaste.

My Magic Mud® products in this study were significantly more effective in removing stains than the ADA reference material. My Magic Mud® toothpaste, though, performs even better than the tooth powder.

My Magic Mud™